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American Mythologies: Semiological Sketches by Dr Peña Manuel

By Dr Peña Manuel

American Mythologies examines 11 myths that shape a part of the storehouse of present-day American mythologies, elucidating the character of up to date myths by way of investigating their ideological sub-terrain. Grounded in a semiological strategy, which explores the displacement of data and the transformation of indicators that characterise mythic conversation, this ebook sheds mild at the socio-economic, gendered, nationwide and racial pursuits that lie at the back of myth-making. providing wealthy case reviews from pop culture and public discourse, it demonstrates the style within which those myths, and American mythology commonly, advertise the middle values of way of life below capitalism: rugged individualism, the unfettered correct to amass wealth, some of the best ethical personality of free-enterprise democracy, and its plentiful possibilities for each citizen. by means of an analogous token, that very same mythology negates the corruption endemic to the capitalist social order, an order that still promotes inescapable type, racial, and gender inequalities which confine the vast majority of americans to a lifetime of consistent fiscal fight. A clean critique of the principles of yankee tradition, American Mythologies will attract people with pursuits in sociology, social and cultural thought, and cultural and media studies.

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