By Olivia Parr-Rud
Today’s companies more and more use facts to force judgements that maintain them aggressive. specifically with the inflow of massive info, the significance of knowledge research to enhance each measurement of commercial can't be overstated. information analysts are accordingly well-liked; despite the fact that, many hires and potential hires, even supposing gifted with appreciate to company and data, lack the knowledge to accomplish enterprise analytics with complex statistical software program.
Business Analytics utilizing SAS company consultant and SAS firm Miner is a beginner’s advisor with transparent, illustrated, step by step directions that might lead you thru examples in keeping with company case reviews. you are going to formulate the enterprise aim, deal with the information, and practice analyses that you should use to optimize advertising and marketing, possibility, and patron dating administration, in addition to enterprise techniques and human assets. issues contain descriptive research, predictive modeling and analytics, buyer segmentation, marketplace research, share-of-wallet research, penetration research, and enterprise intelligence.
This booklet is a part of the SAS Press program.
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